HOW TO SELL YOUR MUSIC

5 Mistakes to Avoid When Marketing Your Music
It is crucial to establish a marketing strategy in order to achieve your sales and distribution objectives. This may include implementing targeted advertising campaigns, participating in music industry events, or establishing partnerships with brands or streaming platforms.

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Having a marketing plan is vital to accomplishing your music sales and distribution goals. This allows you to implement a clear strategy and concentrate your efforts efficiently.


Here are some examples of actions to integrate into your marketing plan :

  • Implementing targeted advertising campaigns: this may involve running advertisements on social media, showing banner advertisements on specific websites, or broadcasting commercials on selected radio stations.
  • Participation in music industry events: this may include festivals, conventions or evenings dedicated to music. These events can make it easier to meet music industry professionals and increase your visibility to a wider audience.
  • Establishing partnerships with brands or streaming platforms: it can be advantageous to establish partnerships with brands or streaming platforms to promote your music and increase its distribution. This can take the form of advertisements, sponsored playlists, or event partnerships.


It is essential to note that your marketing plan will need to adapt to your goals and your target audience, evolving over time based on your results and needs. Do not hesitate to seek help from professionals to develop your marketing plan.


Quality content
Not devoting the time needed to create quality content
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To make yourself known in a positive way, it is essential to offer quality content to your fans. This can include well-crafted pieces, quality videos, or professional photographs. Don’t hesitate to invest in the quality of your content to stand out from the competition.

It's imperative that you don't underestimate the importance of providing quality content to your fans when promoting your music. Indeed, this can have a significant impact on your visibility and your brand image.

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Here are some tips for developing quality content:

  • Produce quality tracks: Take the time to carefully produce your tracks by working on recording, mixing and mastering. Do not hesitate to call on professionals to help you obtain quality sound.
  • Make quality videos: videos have become an essential way to promote your music online. Make sure you make quality videos by using professional equipment and working on staging and direction.
  • Take care of your brand image: your brand image (artist name, logo, colors, typography, etc.) is crucial for your visibility. Be sure to create a strong and consistent visual identity.

Not interacting with your fans

‍Social networks and streaming platforms offer the opportunity to establish a close relationship with your fans. Don’t hesitate to respond to them, ask for their opinion, or offer them exclusive content to build their loyalty.

‍It's important not to neglect interacting with your fans when promoting your music online. Indeed, this can be an effective way to create a close relationship with them and build their loyalty.


Here are some tips for interacting with your fans:

  • Respond to their messages and comments: show that you listen to your fans by taking the time to respond to them when they write to you on social networks or on your website.
  • Ask for their opinion: Ask your fans for their opinions on your upcoming projects, your songs, or your videos. This can involve them in your career and build loyalty.
  • Offer exclusive content: offer exclusive content to your fans to thank them for their support and build loyalty. This can take the form of unreleased tracks, exclusive videos, or preferential ticketing offers.
  • Host online events: Online events can be a great way to connect with your fans and engage them in your career. For example, you can organize question-and-answer sessions, streaming concerts, or competitions.


‍In short, interacting with your fans is a key part of promoting your music online. Don’t hesitate to show them that you listen to them and involve them in your career to retain their loyalty.

Not diversifying your sources of income

It is important not to concentrate all your resources in the same area in terms of income. Consider diversifying your sources of income by offering concerts, selling merchandising, or establishing partnerships with brands.

‍Diversifying your sources of income is crucial when you aspire to make yourself known as an artist and develop your musical career. By avoiding putting all your resources in the same area, you reduce risks and ensure stable income in the long term.

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Here are some examples of diversified sources of income to explore:

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  • Concerts: Concerts can be an important source of income for artists. Consider hosting concerts as a solo artist or as part of a band, and don't hesitate to set up online ticketing platforms to facilitate ticket sales.
  • The trade in derivative items: the sale of derivative products (t-shirts, caps, etc.) can constitute an interesting source of income for artists. Consider designing original and quality products to attract the attention of your admirers.
  • Collaborations with brands: it can be interesting to establish partnerships with brands to promote your music and increase its distribution. This can be in the form of advertisements, sponsored playlists or event partnerships.
  • Streaming services: Streaming services (Spotify, Apple Music, etc.) can be an attractive source of income for artists. Do not hesitate to set up partnerships with these platforms to expand the distribution of your music and obtain royalties.
In summary, it is crucial to diversify your sources of income to develop your musical career sustainably. Explore different options and establish partnerships to increase your revenue.
Not surrounding yourself with professionals
It can be difficult to manage everything alone when you're new to the music industry. Do not hesitate to seek the assistance of professionals (manager, lawyer, etc.) to guide you through the twists and turns of the music industry.
It is truly beneficial to have support from professionals when starting out in the music industry. A manager can help you manage your career and make the right decisions for your artistic future. A lawyer can assist you in understanding contracts and in your legal protection. Other experts such as agents, publicists and booking agents can also be very helpful in supporting you in developing your career.
It is essential to surround yourself with competent and experienced professionals, as the music industry can be complex and it is easy to feel overwhelmed. Take the time to carefully select the people around you and understand their roles and responsibilities. Don’t hesitate to ask questions and do research to ensure you have a thorough understanding of your commitment.
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To conclude It is essential to put in place a marketing strategy to achieve your sales and distribution objectives for your music. This could include running targeted advertising campaigns, attending music industry events, or establishing partnerships with brands or streaming platforms. To create positive awareness, it is also essential to present quality content to your fans, such as well-crafted tracks, quality videos and professional photos. Knowing your target audience and how to reach them is crucial. It is also important to diversify the distribution channels for your music and not rely solely on one platform. Finally, it can be helpful to seek help from professionals to navigate the twists and turns of the music industry and make the right decisions for your career.

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