When it comes to advancing in the music industry as an artist, few milestones are as prized as signing with a music label.
For what ? Signing a record deal has always been the route to an artist's rise to overnight fame.
Obviously, the path to success (even after signing) is far from simple. At the same time, securing a recording contract remains a desirable goal for most musicians, and the right contract (with the right label) can really propel an artist's career.
Increasingly, the “fantasy” of signing is fading in favor of the desire for independence, allowing artists to maintain control over their choices and maintain ownership of their musical creations.
But today, a signing can take the form of a licensing or distribution contract, offering artists the advantages of independence while benefiting from the financial and human support of the label.
So, how does one end up signing a contract with a record company?
The challenge of standing out in the eyes of record labels
But how can emerging artists attract the attention of record labels?
After all, there's no shortage of musicians looking to break through these days.
The truth is that record labels are inundated with people asking for a chance to be heard.
To stand out to a record label, you will not only need to work hard as a musician, but also make a specific effort to position yourself to be spotted by credible record label executives.
Promote yourself and your music on social media
Social platforms have helped launch the careers of many new artists, spreading their music across the world, including to some of the music industry's biggest stars.
Facebook, Twitter, Instagram and TikTok have become important channels for artists to express themselves and show the world who they are.
When sharing songs, performances, and photos, be sure to tag the music and companies you're collaborating with. This can open doors to increase your visibility and attract potential fans.
You can also create a website with a blog and your own social media page.
Collaborate with a music publisher
Music publishing companies differ from music labels.
Labels prefer to collaborate with music publishers. These entities represent the best songwriters and artists in the industry, providing them with the attention and promotion needed to get their music out there.
However, a music publisher will only grant the rights to your song to the record label that signs you.
This involves negotiating a mutually acceptable agreement.
For beginners, working with a music editor may be the best option.
They can help develop your writing skills and offer you clear direction to move your music forward.
If a record company sees that you have a reputable publisher, they may be more inclined to take you seriously.
Collaborate with an artist manager
A powerful way for an artist to get their music out there is to partner with an artist manager. These professionals represent the best chance to sign with a major record label and get your music played on radio, music channels and online streaming platforms.
They also help promote your music and make connections with radio stations and other media outlets.
A great songwriter can go from a side project to a full-time career if they're talented, but to get there, talent needs the right team behind the scenes.
By signing with an artist manager, you are establishing a vital partnership to get closer to your ultimate goal.
Present your songs
The final method of getting your music out there is to pitch it to record labels. You can submit your songs to labels through the standard process.
When submitting a proposal, be sure to include the following:
• Your name and title as songwriter
• Your contact details
• A preview of your completed track
• A summary of your song
Also add a short demo of your track. This could be a quick demo of a few lines or a full track serving as an example of your work.
When submitting your demo, include links to your SoundCloud, YouTube, and Facebook pages. And be sure to include a link to the album you're promoting on iTunes and other platforms.
Because of the various methods to get your music out there.
All you need is a good idea, a talented songwriter, and hard work.
Don't be discouraged if it takes a while for record labels to start taking notice of you. In general, getting the attention of labels is not an instant process.
By following a plan that uses some of the tips outlined above, you will inevitably make progress. Keep going !